Recent news
HeineMack® GmbH enters into licence agreement with Group JWA Sal for a total of 17 countries
First RollercoasterRestaurant® to open in Abu Dhabi in 2014 with more restaurants already planned.
Nuremberg, March 11th, 2014 – HeineMack® GmbH, creator of restaurant systems, has recently entered into a licence agreement with Group JWA Sal to open RollercoasterRestaurants® in 17 countries. The restaurants will have their own brand identity. Group JWA Sal is licensed to use the restaurant system in the following countries: United Arab Emirates, Saudi Arabia, Bahrain, Oman, Qatar, Lebanon, Jordan, Iran, Iraq, Turkey, Philippines, Syria, Egypt, Algeria, Libya, Morocco and Tunisia.
With 380 seats, the largest and most spectacular RollercoasterRestaurant® in the world to date will open its doors in Abu Dhabi at the end of November. The restaurant will be situated in the largest mall in Abu Dhabi, located just outside the city on Yas Island, right by the Formula 1 racetrack and Ferrari Park. From 2015, a minimum of two additional themed restaurants will open every year.“
I was actually looking for a supplier of playground equipment,” confesses Jessica Wadih Al-Absi, CEO of Group JWA Sal. “One of my business partners drew my attention to this unique concept of experience dining, so I got in touch with the company behind the idea. There’s no doubt these restaurants will be very successful.
”Michael Mack, CEO of the HeineMack® GmbH think tank, is enthusiastic about this ongoing international collaboration. “Following our successes in Germany and opening our first restaurant in Kuwait, I’m really pleased that we have been able to take the next step on an international level – our successful expansion will continue from here.”
North Bavarian technologytakes over Kuwait
First international branch of the RollercoasterRestaurant®opens, signalling the start of global expansion.
Nuremberg, February 25th, 2014 – Pop à Loop, the first international RollercoasterRestaurant® opens in Kuwait – inaugurated by the German and American ambassadors in the presence of 200 invited guests. The themed restaurant and event location is the first RollercoasterRestaurant® of its kind in the Arab world, joining the ranks of four others in Germany. Food and drink is ordered via touchscreen, glasses and bottles automatically whirr their way to guests via a network of rails and loops. Unfussy and with a great atmosphere, offering tasty international and traditional Arab-Kuwaiti dishes.
The Kuwaiti operator, Al-Anjeri Co., proudly presents the German-made technology that offers an innovative, themed gastronomical experience: “When I first saw the concept at Europa-Park, I was instantly impressed and wanted to bring this innovation to Kuwait”. “I am sure this is just the start of expansion in Kuwait”, explains Mr Al-Anjeri.
“We have found a partner in Mr Al-Anjeri who has successfully realised both the concept and philosophy,” says Michael Mack, CEO of HeineMack® GmbH, an innovative and creative think tank. “The extremely high visitor numbers and long queues in the first few days have shown us just how successful the gastronomic experience of our RollercoasterRestaurant® is.”
About HeineMack® GmbH
HeineMack GmbH® is a successful blend of an innovative, creative and unconventional think tank. The RollercoasterRestaurant® is an event gastronomy concept and the company’s most successful brand.
Each restaurant has its own individual rollercoaster concept that transports the food and drink to guests via a network of stainless steel rails using the force of gravity. All system components are made in Germany. Guests order food and drink in the restaurant via a touchscreen or tablet PC. In Germany, guests enjoy service with a swing at RollercoasterRestaurants® in Hamburg, Dresden, Rust (Europa Park) and Nuremberg. Further information is available from: www.heinemack.com.
For downloading the press release click here.
Download pictures from the restaurant.
Official opening with the american and german ambassador, the owner Mr and Mrs Al-Anjeri and Michael Mack
Guests form the UAE
